Promotional product ROI requires full campaign costs, measurable digital events and an attributable economic value. The calculator therefore shows intermediate efficiency metrics before presenting an optional scenario ROI.
Decision summary
Activation is not automatically a lead, and a lead is not automatically ROI. Separate each stage and only assign economic value that your own systems can substantiate.
activations
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optins
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processes
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roi
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cost-item
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cost-activation
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cost-optin
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cost-process
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Calculated locally in your browser. Inputs are neither transferred nor stored.
Calculate with your own data
The default values are an editable example, not a benchmark or promise. Replace quantity, costs and rates with your campaign or pilot data.
What the funnel measures
Distribution becomes activation; a separate voluntary opt-in may create a CRM contact; only some contacts start the defined service, appointment or sales process. Each stage answers a different management question.
Three product scenarios
Use shopping-cart tools for broad customer distribution, luggage tags for valuable travel or employee campaigns, and vehicle tags for service and appointment processes. Product and CTA determine which metric matters.
Full costs and attribution
Include product, finishing, setup, packaging, shipping, distribution, operation and follow-up. A scan shows interaction, not revenue. Only outcomes attributable in CRM, shop or service systems should receive a value.
From scenario to controlled pilot
Define one objective, separate campaign identifiers, test one variable, set a measurement period and compare pessimistic and optimistic scenarios. Scale only after real data replaces assumptions.
Frequently asked questions
How is promotional product ROI calculated?
(Attributable value minus full campaign cost) divided by campaign cost, multiplied by 100.
Is a scan a lead?
No. A scan is an interaction; a contact requires a defined action and voluntary consent where personal data is transferred.
What is a good activation rate?
There is no universal rate. Product, recipient, handover and utility must be tested in your own pilot.
How does hiddencontact® enhance a physical promotional product?
hiddencontact® connects the physical item via QR code or NFC to a branded pre-landing page. It can provide useful content, services and calls to action, measure activation and transfer contact data to a connected CRM only after a separate voluntary opt-in.